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Canadians are loyal print readers

Canadians are loyal print readers

Article ID:

14893

According to the NADbank 2011 Study on newspaper readership, printed editions are still the primary choice for newspaper readers in Canada. 73% of adults read a printed edition every week, and 46% each weekday.

Canadian newspapers continue to be read by nearly 8 out of 10 adults each week. They have maintained loyal readers in print and at their websites. Changes in technology continue to affect reading habits; readership is now a combination of printed editions and news from websites. Over half of Canadian adults 18+ living in markets where daily newspapers are available read either a printed edition or visited a newspaper website every day.

 

NADbank 2011 Study

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2012-04-03 11:18

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