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WAN-IFRA Magazine 03/04.2012

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WAN-IFRA Magazine 03/04.2012

Article ID:

14924

Table of contents

Summaries of articles published in WAN-IFRA Magazine 03/04.2012. Click headlines to read full articles in the ePaper edition.

3 May Press Freedom Day: What you can do

If the images (ads) on our cover and on page 3 make you do a double-take, we hope they have the same impact on the thousands of readers who will see them in newspapers all over the world on 3 May, World Press Freedom Day.

drupa 2012 preview – ready for liftoff

drupa is considered as the “business barometer” and yardstick for the mood in the print media industry. It sets out to encourage investment by highlighting innovative products and solutions. Despite the difficult economic conditions for equipment manufacturers and printing operations, drupa is exuding a certain basic optimism – that print is and remains indispensable.

Products and solutions for newspaper printing

Exhibitors with products for the newspaper sector

Digital printing for short newspaper run

Real engagement at the Chicago Tribune

While social media are opening up one kind of communication channel with readers, several newspapers have been inspired to look for further ways to engage more directly with their readers. For the Chicago Tribune, this has meant organising large events and smaller meetings, all under the banner of Trib Nation. Joycelyn Winnecke, VP and Associate Editor at the Tribune, shares the paper’s strategy.

Lessons learned from the Doctor

It’s a challenging time to be in the publishing business, either in the US or in Europe. Still, there are some smart media companies on both sides of the Atlantic that are weathering the storm and setting themselves up for a strong future, particularly on the digital side. Media analyst Ken Doctor discusses the series of articles he recently wrote titled “Looking to Europe for news industry innovation.”

Latin American update: Copesa in Chile

Six years ago, the Copesa media company in Chile, publisher of the daily newspaper La Tercera among other products, made the decision to restructure and become a multimedia company. Managing Director Max Sichel explains how the company embraced a “courage to take risks” motto and is now considered a multimedia leader in the region.

Develop digital while protecting print

Even though the printed newspaper is still the cash cow for most publishers, developing the digital side of the business is at the top of everyone’s agendas. That was the key take-away message for news publishers from the 22nd World Newspapers Advertising Conference. Print products can and should be improved, and while the digital dollars are not flowing in today, the growing digital audience demands more advertising attention.

Developments

manroland back in business; ppi Media finds new shareholder; Congress / WEF stellar lineups