Winscott sees benefits of digital printing in different areas, one being marketing: "We are looking into exploring many of the unique advantages that digital printing and the use of variable data will give us over the conventional web offset printing. Zoning, sampling and coupon marketing become far more cost effective with digital. I expect that there may be marketers who will see great power in micro zoning of local newspapers as well as journals, catalogs and directories. Content management of the aggregate news and advertising becomes the publisher’s friend and foe."

And what convinced him to pick the TKS inkjet technology? "I have been reviewing the digital technology for about the last eight years and there are many fine machines out there, but, when TKS entered into the field my comfort level increased significantly. (...) They understand newspapers as well as commercial printing and it is reflected in the Jet Leader. Additionally, TKS created a folder that can produce up to five sections with a total page count of 72 pages.

The TKS JetLeader for Newsweb was shown and demonstrated live at drupa 2012.