WAN-IFRA

World Association of News Publishers

Main-Post with special advertising format "Give me 5"

Language switcher

Available in:

Main-Post with special advertising format "Give me 5"

Article ID:

15647

Special ad formats

The Main-Post media group in Würzburg marked the market launch of the new Mercedes Benz A Class with a very special type of supplement. A combination of five special formats was presented under the heading "Give me 5".

ZMG Zeitungs Marketing Gesellschaft has announced that the new so-called "Triple Pano" format was created by folding, gluing and perforating.
The 8-page supplement of the Main-Post combines three double-page spreads with two additional "zips" for tearing out. This innovation of the Main-Post media group was realised in cooperation with the Mercedes Benz Mainfranken branch and its agency,  Gerryland.

 

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2012-09-28 09:01

  • Printer-friendly version

Author information

Newspaper Production

Publishers and printers around the world have come to expect WAN-IFRA to provide the most up-to-date know-how about production processes, whether it be in prepress, printing, workflow or postpress. Its range of advisory services, trainings, reports and events are unparalleled. Read more ...

Related Articles