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An innovative advertising idea: thermal ink

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An innovative advertising idea: thermal ink

Article ID:

15841

A unique donations appeal: The Telegraph Magazine brings warmth into the living room.

In order to advertise for its annual "Spread the Warmth" charity campaign, Age UK, a charitable organisation that looks after the needs of the elderly in the United Kingdom, has announced its plans to print the front page of Telegraph Magazine with thermal ink, i.e. a special ink that changes its colour when the temperature changes (e.g. if touched by warm hands) – in this case from cool grey to a warm orange hue. The kick- off for this year's campaign, which is aimed at saving the elderly from suffering from the cold, will be publication of the Telegraph edition of 17 November.

For more information, visit the website of InPublishing:

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2012-11-13 12:32

Author information

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