The new publication consists of a digital edition, updated several times daily, and a print edition produced in the Berlin format with a page count of 8 to 12 in Paris. It is a on sale in the larger cities (9000 sales points) at the price of 1.50 euros. Target circulation is 50,000 copies.
Besides articles, the editorial team also produces videos (e.g. interviews and a news overview). The contents are prepared also for tablets and smartphones.
Numerous French companies are reported to have participated in the initial funding of the project, including LVMH, a producer of luxury goods.