During the three days of the trade fair, Protecmedia will explain why it is convinced that the key to enabling publishers to achieve success is convergence as a global concept for the company, and how this is based on three pillars: the publishing area, advertising and audiences. Quick and effective management of these three areas is, then, the key of success.

Protecmedia’s solutions make it possible for publishers to publish on all channels and to do so in a quick and simple manner through the same workflow. In addition, they make it possible to make the most of significant advantages provided by digital channels–tablets, smartphones and e-Paper- offering readers a new users’ experience within the digital world.

The multichannel presence is also essential in relation to advertising, since new digital channels offer the possibility of producing much more attractive advertisements and of interacting with readers, something that, without doubt, may also attract the interest of advertisers when investing. In this area, Protecmedia simplifies every process so that the professional can make the most of it.

With respect to audiences, Protecmedia makes available to publishers the tools required to discover their tastes and preferences. Once such data is available new sources of revenue can be found, and new readers and subscribers attracted, which are of vital importance nowadays.