The initial mobile offer has been extended with a website and a printed edition. Like the established newspaper titles Il Sole 24 Ore and Financial Times, Pagina99 also is printed on salmon newsprint identifying itself as financial-economy paper, a "daily newspaper for economy and culture“ as its subtitle says. It appears with a page count of 16 during the week and an impressive 56-64 pages on weekends. The content is not breaking news, but rather more analysis and opinion pieces.