Thus Newsweek (IBT Media) has abandoned its exclusively digital strategy after just over a year and reintroduced a print edition on to the market. Print therefore seems not to be as unattractive as is sometimes claimed. On the contrary: With high-quality paper, a good printing quality and a price set at US$ 7.99 per issue, the news magazine aims to position itself as a premium product.

The initial circulation is 70,000 copies with aims to eventually increase it to 100,000 for the US and another 100.000 copies for the rest of the world.

Chief editor Jim Impoco got off to a furious start with a story revealing the inventor of the Internet currency Bitcoin as the cover story: The topic attracted a great deal of attention and provoked heated discussions.

Read also Newsweek's Statement on the Bitcoin Story