He identifies a number of problems and reveals his ‘secrets for success’. “Our problem is not ink or paper, we are the problem. " Newspapers are not dying, however some are committing suicide!”, he says. "The newspaper industry is preaching its own death."

The media landscape is changing as the audience is changing from a mass market to a mass audience of one (individuals). His advice is: "Start thinking about audience first! Focus on your customer!" and "Don't put all your money into digital. You have to have a second screen but keep print in you multimedia offer."

"If your newspaper is sufficient, necessary and relevant, you will have a bright future", he says.