The magazine's target group is CEOs and strategic heads in big and medium-sized companies, founders, high-potentials and venture capitalists. According to the society, they are offering "exclusive information relevant to top decision makers in business life." Rulebreaker intends to be "the only magazine to catch up with real rulebreakings. It's about humans who change the world, companies which change the world and strategies that change the world."

The first edition - initially planned for publication in mid-2013 - finally came out in February 2014. It can be ordered online (in German) but read only in print. The cover price is 19.90 euros for a single copy and 60 euros for a one-year subscription.

Rulebreaker aims to cover exciting topics about new innovative business ideas and to research trends. Sven Gábor Jánszky, president of the Rulebreaker Society, is publisher of the magazine and responsible for the content.

The Rulebreaker Society sees itself as a completely new generation of a private international business club where pioneers, entrepreneurs and instigators meet.