The Süddeutsche Zeitung is one of Germany's largest and most widely read daily newspapers. It is not only well liked by its readers, but also by its advertisers who use its large print run as a platform to reach their target markets. Thanks to ppi Media's AdX Print App, the Süddeutsche Zeitung's division and department heads never lose sight of an ad, and this despite numerous ad placements. This ppi Media app displays the current booking state regardless of publication date and sales zone and it shows precisely where and in which publication a specific ad has been placed and whether there is additional advertising space available. An iPad displays this comprehensive data, thus providing its user with ease and comfort.

Integration into the planning solution
ppi Media's AdX Print App works hand in hand with PlanPag, ppi Media's solution
for print product planning. This native app also provides complete information on
scheduled pages and waiting lists. As such, the Süddeutsche Zeitung has
implemented the next step in transparency and efficiency: "When the division
heads in advertising are out of the office, they can still always be up-to-date on ad
placements and need no longer rely on the availability of their colleagues in
newspaper planning. Being able to visualize production in its totality is much more
effective than having to call and ask about placement," reports an enthusiastic
Thomas Jarisch, Head of Production / IT at the Süddeutsche Zeitung.

Süddeutsche Zeitung and ppi Media: a strong team
For almost 15 years the Süddeutsche Zeitung has placed its trust in ppi Media's
workflow solutions. In addition to PlanPag and the AdX Print App, the Munichbased
media company also uses ppi Media's Output Management (OM), AdPag to
paginate ad pages, ProPag to assemble pages and ppi InkReduction to optimize
and economize ink usage.

ppi Media GmbH is the leading international workflow specialist for newspaper and
magazine publishers, as well as printers, corporate publishers and groups, and
SMEs. Its main focus lies in the development of highly efficient software solutions
on a global scale. ppi Media is the market leader in the field of automated
newspaper production. On the German market, 80% of all daily newspapers are
produced with products by ppi Media. Many more installations can be found in
Asia, Europe, Africa and the USA. A subsidiary of the Eversfrank Group, ppi Media
has its head office in Hamburg and branches in Kiel, Germany, and Chicago, USA.
For more information visit http://www.ppimedia.com