"We already have wide geographical coverage in Germany, France and Finland, but the latest product development initiatives enable us to increase and strengthen our local presence in Central Europe and to improve our service promises to customers nearby," says Matthias Reh, Product Portfolio Director at UPM Paper ENA.

UPM Brite papers are widely regarded as setting the industry benchmark for highest quality in improved newsprint grades.

"Extended print runs at various coldset customers have proven a maximum of interchangeability between our local mills in Central Europe. We have been able to match the same standards of quality and are now offering the complete range of high-performance papers for coldset enduse from Austria as well."

The UPM Brite family offers a unique selection of choices in terms of brightness, bulk and basis weight. It offers a high performance platform for various printed products on coldset web offset machines. The UPM Brite family also meets the most demanding sustainability requirements. The paper is made of a combination of recycled and fresh fibre and it carries the EU Ecolabel guiding consumers who want to buy environmentally sound products.

UPM Brite papers are available in up to 80 brightness levels. For further information on the UPM Brite family, please visit UPM Paper Catalogue:
http://www.upmpaper.com/papers/Pages/Brand.aspx?brid=19&region=EMEA&lang...

UPM produces newsprint and improved newsprint at its six newsprint mills located in Austria, Germany, France, Finland and the UK.

About UPM Paper ENA
UPM Paper ENA (Europe and North America) is the world's leading producer of graphic papers, offering an extensive product range for advertising and publishing as well as home and office uses. The high performing papers and service concepts of UPM add value to our customers' businesses, while actively fulfilling demanding environmental and social responsibility criteria. With headquarters in Germany, UPM Paper ENA employs approximately 8,000 people. More about UPM Paper ENA and its products at http://www.upmpaper.com

About UPM
Through the renewal of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - http://www.upm.com