In its the special insert for children in the Sunday 14 May, The New York Times offered a version of its campaign about truth-telling that it launched during the Oscars, the U.S. film industry's top competition, in February 2017.

The message fits the ethos of the thousands of news people around the world who believe it is crucial to take this new generation seriously, including when it comes to journalism.

THE TIMES ADVERTISEMENT:

You can read out more about...

• Why the New York Times did the insert HERE
• WAN-IFRA's Trends in Newsrooms report on the topic HERE
• How news publishers around the world are working to help young people learn to appreciate quality journalism in WAN-IFRA's free, online report series News Literacy and News Publishers: 7 ways forward to help young audiences fight fake news and do much, much more, HERE.