EasyBuild is set up as a centralised web service, providing each of the Newsquest websites with the ability to automate ad production. The EasyBuild application provides a WYSIWYG User Interface that lets Newsquest staff interact with the service dynamically and a large number of digital ads are produced this way.

EasyBuild uses standard technology, such as HTML5, Adobe’s Publishing Suite and Google Web Designer to create these ads.

Staff start the process by selecting a design template which then guides the user through the process of providing the required information, such as text, images and logos. The templates offer “smart” tools that can control how images are cropped, or where on the layout they are placed. As a result, no direct design skills are required, yet the result is always a professional looking ad, produced to the exacting standards and quality that Newsquest’s digital titles demand.

EasyBuild 2 is capable of building any kind of digital ad such as an MPU, a SkyScraper or Banner ad, not just for websites, but also for mobile devices thanks to the HTML 5 capabilities. These HTML 5 formatted ads can be served up to any size screen, be it a smart-phone, tablet, website or other device.

These ads are all produced automatically based on the information that the user enters or uploads, dramatically reducing the time spent on ad creation. This represents a significant increase in efficiency, without affecting creativity.

EasyBuild 2 can even create multiple versions of each ad simultaneously, ensuring a fully automated production process for each of the ad’s version or location on the website or mobile device. A single invoice is created however, regardless how many websites or devices the ads appear in.

About Newsquest
Newsquest Media Group, a Gannett company, is one of the largest regional media companies in the UK with over 200 local news brands and magazines and an online audience of almost 30 million per month. Newsquest also operates a large recruitment business across all of the UK through a multitude of regional websites. Each website is branded with the regional code followed by the “jobs.com” domain. Examples include: s1jobs.com for Scotland, se1jobs.com for the South Eastern region of the UK. Combined, these sites manage thousands of recruitment ads per month.

Visit Newsquest online at: http://www.newsquest.co.uk

About Wave 2 and EasyBuild 2
Wave 2 provides state of the art automated video and ad production solutions that are transforming the way corporate brands produce business collateral, advertising and creative content.

Its core application, EasyBuild 2, is an innovative self-service solution for creating custom-built advertising campaigns, promotional material and corporate collateral across print and digital media and is used by leading international corporate brands such as Shell, Barnes & Noble, Kia, Emirates and Seat.

EasyBuild can be provided standalone, as an in-house production tool, embedded in a website providing self-service capabilities or integrated into advertising and DAM systems where it significantly enhances the functionality of the software by adding automated production capabilities.

Wave 2 is part of the Miles 33 Group, a global provider of publishing solutions for media companies.

Visit Wave 2 at: http://www.wav2.com