Multimedia integration
The exchange of contents and synergies between the printed version, the web, the TV channel and social networks was one of the objectives of digital transformation. This has been achieved with the implementation of Milenium CMS, which allows this exchange in an optimum, automated and simple manner.

New workflow
The use of automation in the management of contents has made it possible to simplify the production and editing process and establish new workflows in the newsroom.

“Previously we worked in a way that didn’t allow us to produce more than a replica of the print edition online. Now we have much more time to create enriched content.”
Ricardo Cifuentes, editor of the webpage

Getting closer to the audience
At a time when audiences have more power and importance than ever, social networks have become a vital channel for the distribution of news, which means a significant source of traffic. By using IterWeb it is El Norte’s newsroom that manages both distribution via social networks and the sending of push notifications.

New web and new print edition
This is the most obvious change, although this doesn’t make it any less important. A clearer design, with the user in mind and a better user experience, with a catalogue of templates that simplifies the work, both online and in print.

(http://www.elnorte.ec – http://www.protecmedia.com)