The Gemstone system, which replaces a Newscycle advertising system, is an End-to-End Order Management system that lets the RJ Media Group sell EVERYTHING they sell today, including print, digital, digital, marketing services, events, and more.

Gemstone lets the RJ Media Group manage the complete sales cycle, from Prospecting and Proposal generation through to Order conversion. All Rating, Production, Proofing, Placement, Fulfillment management, Invoicing, Credit Management, A/R and Reporting is offered through a single, fully hosted platform. Users are presented with a single User Interface for everything.

A sophisticated and fully customizable Workflow Management system assists in all aspects of the entire process, CRM functions, Lead Qualification, Digital Campaign creation, Audience development, Advertising scheduling, Financial transactions and even Production tasks such Ad Makeup and Proof cycles.  

Setup of the Gemstone core advertising parameters also govern what users can do, and have access to, on the self-service ad portal, no additional administration is required as Gemstone is fully web-services based and the ad portal is simply “a different view into the system”.

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