World Association of News Publishers

Advertisements promoting sustainability of newspapers

Advertisements promoting sustainability of newspapers

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In August 2018, WAN-IFRA's World Printers Forum published a special report on 'The sustainability of newspapers' in partnership with Two Sides, an international organisation that promotes the sustainability of the graphic communications supply chain.

The report looked at the sustainability attributes of key raw material for printed newspaper and compared it with that of the sustainability of online delivery of news and that of other related industry. The effort was to counter misconception about the sustainability of printed newspapers and magazines and the belief that buying newspapers and magazines leads to deforestation.

In continuation of this effort and to take forward this message to newspaper readers and advertisers, WAN-IFRA and Two Sides is releasing set of the advertisements for India region promoting sustainability of newspaper as discussed in the report. 

We encourage WAN-IFRA members and other publishers in the region to publish these advertisements in their newspaper freely. We believe this will help the growth of the newspaper industry and the sustainable future. 

For more information about the Love Paper campaign, or to request additional adverts, please write to

Please write to for other general clarifications.




Jaiganesh M's picture

Jaiganesh M


2019-01-14 07:29

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The World Printers Forum (WPF) is an organisation of newspaper printers and suppliers within WAN-IFRA. It promotes the power of print and the sustainability of print production. Read more ...

Publishers and printers around the world have come to expect WAN-IFRA to provide the most up-to-date know-how about production processes, whether it be in prepress, printing, workflow or postpress. Its range of advisory services, trainings, reports and events are unparalleled. Read more ...