It is now a strong global trend that digital competes closely with print-media. This is injecting a sense of instability and insecurity in the minds of journalists, ad sales as well as media management professionals alike. Instead of pursuing a ‘V’ for victory approach, media houses are busy running after a “V” for viability roadmap.

The answer to this doesn’t always lie in shutting shop or scaling down. In a digitally driven world, the need of the hour is embrace convergence and mitigate risk. This can only be done if media management realize how important it is to make digital a part of their product offering seamlessly and use it effectively to add value to the end-user as well as the advertiser.

This workshop will enable and empower the attendees to think with a wider, convergent thought process, making use of print as well as digital, thereby making more business sense for the management by spawning new revenue streams, and providing a higher degree of user experience to the end users (readers)

• „Defining Content –Clearing Misconceptions
• „Defining Content Monetization – Going beyond the obvious
• „„Making Content Quality Measurable
• „„Calculating Monetisable Inventory
• „„Knowing The Online User
• „„Exploring Streams of Revenue
• „„SEO, SEM and SMM – How do they impact revenues
• „„Realtime Bidding and Revenue Maximization
• „„Google Adsense
• „„Cost of Revenue
• „„Content is King and User the King Maker
• „„Case studies

Target group
Editors, Online Editors, New Media Editors, Newsroom Managers, Product Managers and Marketing Managers who wish to learn the various content monetisation models to make the most of thier digital ccontent

Trainer

Saurav SenSaurav Sen is a journalist-turned media management professional, with a stellar experience of 25 years behind him that traverses print journalism, digital media and convergence, media strategy and monetization, social media, online brand development and risk mitigation.
Saurav is a Chevening Fellow at the University of Westminster, London and has worked briefly with The Guardian, London.He also heads the Digital Media Strategic Consulting Practice at MediaGuru -- an international media-consulting firm with offices Singapore, Dubai and London, apart from India. In the past, Saurav has been Editor of The Times of India Online, Head of CEO’s Corporate Group at Times Group and also Group Business Head, Internet & VAS for ABP Group.