En todo el mundo, los editores de noticias continúan transformándose en el nuevo ecosistema de medios, y amplían sus plataformas y productos con el fin de generar nuevas fuentes de ingresos y de conseguir nuevas audiencias.

World News Future & Change Study

El segundo informe anual World News Future & Change Study constata que la gran mayoría de los editores de todo el mundo se ha dado cuenta de que sus fuentes de ingresos tradicionales no recuperarán el nivel al que se encontraban en pasados años. Como consecuencia, el desarrollo de nuevos productos y canales se ha convertido en el objetivo prioritario para generar mayores beneficios. El sondeo se llevó a cabo entre 500 participantes de casi 100 naciones de todo el mundo. El informe contiene más de 75 gráficos con una detallada representación de los resultados del estudio, en el que los directores generales de nueve empresas explican además cómo sus editoras han implantado nuevas estrategias.

Para más información sobre el World News Future & Change Study haga clic aquí.

 

 

Otros informes del proyecto Modelar el futuro del periódico (SFN):

 

World Digital Media Trends 2010

El consumo de medios digitales y los ingresos que estos proporcionan crecen a gran velocidad en todo el mundo y entrañan cada vez mayores oportunidades para las empresas de periódicos.

 

 

Million Dollar Strategies for Newspaper Companies

Existe un importante potencial para genera ingresos y reducir gastos. Las editoras de periódicos más innovadoras han aprovechado la oportunidad y han conseguido importantes ganancias.

 

 

Going Green

A medida que la conciencia mediambiental va cobrando importancia, los editores de periódicos adoptan e implementan diferentes estrategias ecológicas que son objeto de estudio en este informe ¿Le preguntan sus lectores qué hace su empresa por el medio ambiente? Si no lo hacen todavía, no tardarán en hacerlo.

 

 

New Revenue Models for Newspaper Companies

Los periódicos de todo el mundo están planeando y poniendo a prueba la combinación más adecuada de estrategia editorial y empresarial. Buscan una estrategia que vaya más allá del contenido periodístico tradicional y de los modelos de ingresos basados en la publicidad impresa y la difusión.

 

 

Charting the Course for Newspapers

Los editores planean un nuevo mundo para los periódicos, con estrategias agresivas para sobrevivir y expandirse en el futuro, según se desprende del estudio World News Future & Change, llevado a cabo por WAN-IFRA entre cientos de ejecutivos de la prensa. Diez de los consultores de más renombre en el sector del periódico analizan las estrategias más estables para el día de mañana.

 

 

Publishing to Targeted Audiences

Una estrategia que incluya publicaciones impresas y digitales orientadas hacia diferentes segmentos –en función de la edad, el grupo étnico, el lugar de residencia o los intereses especiales– es la clave de un futuro prometedor para las editoras de periódicos de todo el mundo.

 

 

World Digital Media Trends 2009

Las editoras de periódicos sacan partido del poder de los medios digitales, cuyo uso y capacidad de generar de ingresos aumenta a un ritmo extraordinario.

 

 

 

The Power of Print

The US$182 billion newspaper industry is alive and growing despite rumours of its demise, with a surging number of titles and circulations, and scores of inspiring cases of new and innovative newspapers around the world.

 

 

Winning Mobile Strategies

Around the world,faster mobile technological infrastructure, multimedia handsets, advertising networks and engaged users are driving the mobile channel to become an essential part of every newspaper company’s media mix.

 

 

Outsourcing Revisited

In a challenging economy, newspaper companies around the world have implemented outsourcing and offshoring strategies across the value chain in order to reduce costs, realise process efficiencies and focus on core competencies.

 

 

Building Relationships with Advertising Agencies

Advertising agencies and newspapers are intertwined and interdependent. How can they build a mutually beneficial relationship under a yin-yang scenario?

 

 

 

A Publishers Guide to New Technologies

Newspapers are using technologies in a new way - not just to get the job done, but to do it better, faster, cheaper, and more creatively as they serve readers and advertisers on more platforms and in more ways than ever before.

 

 

World Digital Media Trends 2008

The report presents the most important digital trends and issues facing the media industry including the highlights from 70 major digital media studies from leading research companies.

 

 

Benchmarking New Digital Revenues

Newspaper companies’digital revenues are growing in the double- and triple-digits worldwide,and at some leading companies,exceed 10 percent of overall revenues, according to WAN’s annual digital revenues survey.

 

 

Scenario Planning for Newspaper Companies

What is the way forward for the newspaper industry? An analysis of market forces, competitors, audience, new technologies, and potential disruptions is needed to prepare for possible future scenarios. This report explains the scenario planning process, and how newspaper companies can use it to prepare for the future, whatever it may bring.

 

 

The Value of News Content

Newspaper companies can maximise the value of the content they create for both publishers and readers alike. This report examines how to enhance the "content value chain" in a hyper-competitive media landscape and in a consumer-driven market for news.

 

 

Investing in Newspapers

Investors and changing market conditions are motivating newspapers to innovate and expand with promising merger & acquisition and research & development strategies

 

 

Engaging Young Readers

Young readers represent the future of the newspaper industry. This report describes what newspapers are doing and must do to capture the time and interest of the new generation, no matter what the channel.

 

 

Envisioning the Newspaper 2020

22 experts envision the newspaper industry’s future in 2020 in a variety of ways: as tailored newspapers, glossy magazines and networks of news generators and digital news hubs. Could the correct forecast include all of these?

 

 

World Digital Media Trends 2007

This yearbook serves as a digital compass for the world’s media strategists,by providing more than 160 data sets from more than 35 sources, and analysis,about the revenue-making and media usage trends for the Internet and mobile industries, and compared with that of established media.

 

 

Innovative Management Systems

Large and small newspaper companies around the world are implementing technology systems to create workflow efficiencies, save money and to improve customer service,but not without careful consideration to present and future return on investment

 

 

Reorganising the Newspaper Company

The rapidly changing media landscape is pushing newspaper companies worldwide to transform themselves in order to reach wider audiences,increase advertising revenues and make processes more efficient

 

 

The Power of Local Focus

The definition of “local” has morphed beyond a geography-based concept for newspapers around the world. Changing market forces have propelled the local newspaper market into a new strategy focused on the “Four Ns”- Newspapers, Neighbours, Niches and Networks

 

 

Advertising Best Practices

As media competition escalates,the need for advertising department optimisation increases. The implementation of three strategies will move the newspaper ad department toward better profitability and sales effectiveness: Managing yield and pricing management,focusing on ad effectiveness and developing the digital sales department

 

 

Benchmarking New Digital Revenues

Online advertising is becoming a strong contributor to the bottom line of newspaper companies around the world. The WAN benchmarking study,in partnership with U.S. research firm Borrell Associates,tracks revenue growth across key categories and projects trends for coming years.

 

 

New Print Products

Contrary to persistent predictions of the demise of newspapers, in truth, a surge of new daily newspapers has flooded markets worldwide in the past five years. The demand for new printing presses has never been greater. This report examines how newspapers are creating a variety of new products to build sales and advertising revenues.

 

 

Pricing Strategies

Pricing is a key strategic tool in the battle for increased circulation. Different practices adopted around the world can be utilised to increase reader loyalty and profitability.

 

 

Advertising Science

This report shows how small steps in the advertising sales process can lead to big rewards in terms of revenue growth and advertiser loyalty.

 

 

 

New Editorial Concepts

Success in editorial operations in the 21st Century depends on reaching the news audience anytime and any place, with relevant, compelling content. Media companies worldwide are researching their audience and parlaying that information into new and exciting genres of content

 

 

Digital Classifieds Survey

With continuing migration of classified advertising from print to online, newspapers need to stop defending print at all costs and build their long-term strategy. Only those that embrace change can turn the threat of migration into an opportunity. The annual WAN survey on classified advertisement migration provides important insight into the trends in classified advertising.

 

 

Outsourcing

Cost savings and the newspaper’s core competencies are prime considerations on whether or not to outsource advertising, printing, human resources, editorial, accounting and other roles. The report contains the WAN survey of outsourcing at newspapers around the globe.

 

 

New Revenue Strategies

The fragmentation of media markets and revenue streams need not spell doom for newspaper companies. Innovative companies are fighting back, with success, and are on track to make new media a blockbuster revenue category

 

 

Media Landscapes: Beyond Advertising

This report looks beyond advertising at a new beast in the media jungle: the retailer. Supermarkets want to be the media barons of the 21st century. The report looks at the move away from above-the-line advertising to outdoor, online, ambient media, sponsorship, entertainment - and retail.

 

 

The Format Change Phenomenon

This report reveals the lessons learned in the recent wave of tabloid conversions. In addition to the successes, the report examines the pitfalls, looking at what newspapers went through to reassure readers, win over advertisers and ensure efficient production of their newspapers. It includes cases studies of conversions and the results.

 

 

Free Dailies: Past or Future?

This report examines the business model for the free daily and the best strategies for paid-for newspapers to pursue when free dailies enter their markets. The report says that the free newspaper model is proving to have a clear ability to capture the attention of audiences and satisfy the needs of an increasing number of advertisers.

 

 

Classified Models Revisited

This report examines the opportunities for newspaper publishers to defend their classified advertising markets in the face of relentless migration to the internet. It includes the latest research on this migration and shows how publishers can leverage the advantages that newspapers offer advertisers: local branding, strong readership across most generations, contact with traders, reliable reputation, strong marketing capability, in-house resources, in-house sales, content management skills and technology.

 

 

Circulation science

This report profiles the skills that lead to circulation success: the creative leadership of editors together with the imaginative marketing and operational capability of circulation and commercial staff. The report, which examines every aspect of distributing and marketing the newspaper to readers, applies a scientific approach to successful circulation operations.

 

 

Profiting from Digital

This report presents digital media strategies that are delivering success to newspaper publishers today, rather than attempt to forecast the likely value of untried technologies that are emerging. It offers practical applications that can produce revenue immediately.

 

 

Media Landscapes

How will the media world look in 10 years’ time and beyond? In this, the first in a regular series of reports on Media Landscapes, SFN looks at the future of society in an increasingly competitive, internationalised world and asks: Who is Creative Man?

 

 

Emerging Markets

Newspapers in different countries and cultures face a range of challenges and opportunities, in widely varying economic and political climates. But each shares a passion for success. This study draws on cases from four countries that exemplify the new generation of media owners that is emerging, and examine the different issues and challenges that they face.

 

 

Circulation Winners

Circulation is the foundation of the newspaper industry. It is a barometer of success - upon which revenues and long-term sustainable profits rely. In this report, 18 of the world’s fastest-growing newspapers share the secrets of their success.

 

 

New Designs, New Formats

The number of broadsheets switching to tabloid says it must be. With the help of many of the world’s top designers, we examine the benefits and the drawbacks of cutting your paper down to size - and what other trends you can expect in the next decade.

 

 

New Classified Models

This report offers some simple rules to help newspapers retain their grip on their classified markets.

 

 

The Mobile Opportunity

Mobile communications have been described as a force for the renaissance of newspapers. This new media revolution heralds an opportunity to develop more secure relationships with readers and advertisers, develop new revenue streams in media consumption and communication, and provide back-of-house operational efficiencies within the newspaper company.

 

 

The Newspaper Marketing Plan

This report provides a series of traditional and alternative templates for building the newspaper business plan. It describes how the planning process should be approached, who should be involved, and the questions that should be asked.

 

 

Reaching and Retaining Young Readers

 

Young readers represent the future of our industry. This report examines the challenges of attracting and retaining tomorrow’s audience and outlines a wide range of different strategies for appealing to young people, from the use of the newspaper as a teaching aid to launching new newspaper products tailored to their needs and interests.

 

 

Growth and Diversification

How should newspaper companies grow? This report assesses the strategic alternatives from organic expansion of the current product through to diversification into different products and different markets through acquisition, launch or partnership. It evaluates the different alternatives and provides a range of case studies from across the world.

 

 

The Role of the Newspaper

In an increasingly complex and changing world, leaders and influencers of our industry provide their personal perspectives on the role of the newspaper in the 21st Century.

 

 

Added Value Advertising

Newspapers are under pressure to deliver results for advertisers more than ever before. They need to demonstrate thattheir medium works harder and faster than other media. And they need to augment their advertising packages with complementary services such as events, sales promotion, leaflets, direct marketing, to bring the advertiser ever greater value and results. approached, who should be involved, and the questions that should be asked.

 

 

The Distribution Revolution

This report examines the spectrum of distribution options that are now available to publishers, ranging from traditional print-distribute models through remote digital printing, PDF, audio/visual, kiosks and PDA/mobile. This revolution comes at a time when advertisers and readers are seeking more relevant content, more conveniently packaged.

 

 

The Value Driven Newspaper

"Do less is better" is the message of this final report in the first SFN programme. By focussing on what drives the loyalty and regularity of readers and advertisers you can move your revenues forward with less resource.

 

 

Editorial Measurement

A valuable reference, whether you are...
  Concerned about the cost of the newsroom
  Seeking comparisons with your competitor
  Which parts of your content are delivering value
  Looking for efficiencies in the editorial workflow
  Want to benchmark your editorial costs with your peers
  Or happy to accept that the role of your newspaper in its market warrants whatever resources are required

 

 

Strategies for a Converging World

"Our mission is not to print news content. It is to distribute content in all platforms. To ignore the other media is to renounce delivering news to a much larger audience. We want to reach all our potential customers and we must follow their habits."

Pedro J. Ramirez, CEO and Publisher of El Mundo

 

 

Internet Strategies for Newspapers Revisited

The Internet is proving to be neither the threat nor the opportunity that we all once expected. Most publishers are still struggling to determine how best to exploit the worldwide web and the emerging range of distribution options that Internet presents. This report provides publishers with an update on the usage of the Internet, together with a range of strategies that they can adopt in their current and future business activities.

 

 

Successful Customer Relationship Management

Customer Relationship Management (CRM) has been described as the most powerful marketing tool of the millenium. But what are the benefits for publishers? What are the traps to avoid? This reprt offers a step by step guide to implementation across the newspaper organisation, from the newest subscriberto the newsroom.

 

 

The Tailored Newspaper

As readers and advertisers are seeking more relevance, more efficiently, publishers must tailor their newspapers to differing communities of interest and geography. The tailored newspapercan provide better targeting, greater flexibility and improved cost and operational efficiencies. How are publishers exploiting the latest technologies, to satisfy readers’ and advertisers’ needs? How can you tailor your newspaper toward greater revenues and reduced costs?