World Association of News Publishers


Peter Bale

Peter Bale

Chief Executive Officer, Center for Public Integrity, USA

Peter Bale joined the Center for Public Integrity after three years as Vice President and General Manager of Digital at CNN International, where he ran CNN.com and other digital products outside the United States. The International edition of the CNN site recorded double-digit growth in users, engagement and revenue during his tenure heading teams in Atlanta, London, Dubai and Hong Kong. Bale is a frequent speaker on media and the impact of the internet on journalism. A Reuters correspondent and editor for 15 years, Bale worked with the international news agency in Asia, Eastern Europe and the Middle East, and held senior roles in London. He left Reuters to pursue internet journalism and was a founder of FTMarketWatch, an award-winning site from the Financial Times and MarketWatch. He was later Online Editorial Director of The Times and The Sunday Times in London. He also spent more than four years at Microsoft, where he was Editorial Director of MSN in the UK and then International Programming Director, responsible for content on more than 40 MSN sites around the world.