This Digital Media Workshop will be followed by Digital Media Conference on 12 March 2012 at the same venue.

Time: 09.30 hr - 18.00 hr

Workshop chairman: Gregor Waller, Frenemy Consultant, WAN-IFRA

Workshop topics:

Digital media opportunities: the strategic approach

The move from mass market to mass of niches calls for a long term strategic approach for traditional media companies to survive and grow. Several media companies use the portfolio strategy. How does this work?

Social Media

- Social media 101: What is hot? What is in what is out?

- How can media companies leverage the phenomenal growth of Facebook and Twitter?

- Going from “tv tv” to successful web TV implementations

Monetizing online media sites

- Walls, gardens, meters, freemium or just free? In mature markets, the debate has shifted from do we charge to how much to charge. What are the different business models?

- E-commerce opportunities for online sites. Case studies

- Online classified sites. Compete or co-operate with pure players?

- Taking on Groupon – how newspapers are fighting back.

Tablet publishing: trends and technologies

- Overview of tablets technologies, markets and applications

- The platforms: iTunes, One pass & App world

- Html 5 alternative to the platforms. Pros and cons

Redefining the mobile media landscape

- Global update on Mobile Media Developments

- iAds from Apple - what does it mean to publishers

- Mobile coupons. How does it work? What are the opportunities

- Mobile video - is it the next big thing?