Digital Media India, Conference
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Date and Location
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12 Mar 2012 - 13 Mar 2012HyderabadIndia
Price
Day 1: Conference
WAN-IFRA Member:
INR 12,500 / EUR 200
Non-Member:
INR 15,000 / EUR 240
Day 2: Workshop
WAN-IFRA Member:
INR 15,000 / EUR 240
Non-Member:
INR 18,000 / EUR 290
Both days:
WAN-IFRA Member:
INR 25,000 / EUR 400
Non-Member:
INR 30,000 / EUR 480
Please add 10.3% service tax to the above fee.
Information
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Workshop Program
This Digital Media Workshop will be followed by Digital Media Conference on 12 March 2012 at the same venue.
Time: 09.30 hr - 18.00 hr
Workshop chairman: Gregor Waller, Frenemy Consultant, WAN-IFRA
Workshop topics:
Digital media opportunities: the strategic approach
The move from mass market to mass of niches calls for a long term strategic approach for traditional media companies to survive and grow. Several media companies use the portfolio strategy. How does this work?
Social Media
- Social media 101: What is hot? What is in what is out?
- How can media companies leverage the phenomenal growth of Facebook and Twitter?
- Going from “tv tv” to successful web TV implementations
Monetizing online media sites
- Walls, gardens, meters, freemium or just free? In mature markets, the debate has shifted from do we charge to how much to charge. What are the different business models?
- E-commerce opportunities for online sites. Case studies
- Online classified sites. Compete or co-operate with pure players?
- Taking on Groupon – how newspapers are fighting back.
Tablet publishing: trends and technologies
- Overview of tablets technologies, markets and applications
- The platforms: iTunes, One pass & App world
- Html 5 alternative to the platforms. Pros and cons
Redefining the mobile media landscape
- Global update on Mobile Media Developments
- iAds from Apple - what does it mean to publishers
- Mobile coupons. How does it work? What are the opportunities
- Mobile video - is it the next big thing?
Contact information
V Antony
Senior Manager - Services
WAN-IFRA South Asia Pvt Ltd
| Chennai,
India
Phone: ++91-44-42110640
E-Mail: v.antony@wan-ifra.org