World Association of News Publishers


Digital Media Latinoamérica 2013

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Digital Media Latinoamérica 2013

Date and Location

  • 30 Oct 2013 - 31 Oct 2013
    Bogotá
    Colombia

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Programme

Tuesday, 29. October 2013

  • 20:00
    Agata Restaurant, Hotel Cosmos Insignia

    Join us in a pre-conference evening tailored to mingle and network with delegates from more than 24 countries, organised in collaboration with Bogotá's Convention Bureau.

Wednesday, 30. October 2013

  • 8:00
    08:00-09:00
  • 9:00

    Content Manager at CARACOL TV/EL ESPECTADOR Digital Media, Colombia

    Chief Executive Officer, WAN-IFRA, France

  • 9:15

    "VIVE DIGITAL" Plan | Colombia is making its way towards the new digital era. Attracting start-ups and foreign investment, as well as spreading the use of Internet amongst the population has made of the country one of the most digitally advanced in the region. Diego Molano Vega, Minister of Information Technology and Communication, Colombia

    Taking risks to succeed | Jon Ruiz has taken over Colombia’s largest publishing company since 2010. One of his key missions is to ensure his company, known across the region for being at the forefront of media innovation,will respond to the fast changing Colombian society. Jon Ruiz, CEO, Casa Editorial El Tiempo, Colombia

    Minister of Information Technologies and Communications of Colombia

    CEO, Casa Editorial El Tiempo, Colombia

  • 10:30
  • 11:00

    Playing the news crossover | Just back from a big tour of major European publishers and with his expertise of North American media industry, Ken Doctor provides a provocative analysis of the challenges publishers will face in 2014 and the latest strategies to be tested. Ken Doctor, President, Newsonomics, USA

    A journey of digital transformation | Navigating the transition from an operation first and foremost focused on the printed-product to one that strives to be platform-agnostic requires focus on the fundamentals and close coordination and collaboration between journalists, technologists and strategists. The complexities are exacerbated by the fact that while an ever increasing number of readers/audiences consume our offerings on digital platforms, the overwhelming majority of our revenues are still derived from our print relationships. The Toronto Star focus on managing the decline in print while investing in both the quality of their journalism and the skills and tools needed for the future. Ali Rahnema, VP Digital and Michael Cooke, Editor, The Toronto Star, Canada

    News Industry Analyst and Author, USA

    VP of Digital Media for Star Media Group, Canada

    Consultant. Past Editor, Toronto Star, Canada

  • 12:30
  • 14:00

    Launching the metered model | With more than 400 clients, paid content solution Press + has a unique overview on paywall results and best practices in North America. Its predominant philosophy in charging for content is built around the metered solution.  Matt Skibinski, VP, Affiliate Relations, at Press +, USA

    The next big shift is "mobile-mainly" | The Financial Times has influenced all publishers moving into digital paid content and the company is one of the rare that can really claim to be digital first. F.T has always taken bold steps in its digital strategy and on all platforms. It pays off as digital is now ahead of print in its revenue. Rob Grimshaw, Managing Director, FT.com, USA

    Feedback from Brazilian paid content deployments | In Brazil, national & regional newspapers are working on ways to monetize their content while retaining their audience. We will hear from quality and regional newspapers and their experience implementing the country first metered models and paid-for apps. Ana Busch, Director of Digital Committee of ANJ, Brazil

    VP, Affiliate Relations, Press +, USA

    Managing Director, FT.com

    Director of the Digital Strategy Commitee, ANJ, Brazil

  • 16:00
  • 16:30

    Digital Audience Pricing Strategy | Mather Economics is specializing in applied economics using econometric analysis on pricing strategy, predictive modeling, analytics, environmental valuation. The company has worked for major U.S publishers on the effects of paid content deployment on all areas of their digital business. But can their predictive model work everywhere? Matt Lindsay, CEO,  Mather Economics, USA

    President, Mather Economics, USA

  • 17:15

    Where is digital advertising going and how can we measure it? Orlando Álvarez will show us how, as digital ad spend in the region is catching up with mature Internet markets, media will soon have to address the same challenge: the growing complexity of digital marketing landscape. In order to achieve this, more effective and reliable measurement tools are needed, as well as standardised formats: Alexandra Salomon will present the latest ones approved by the IAB.
    To meet the needs of digital markets, media companies have to create advertising formats and explore new business territories. Some concrete and successful cases to go home with from Roberto de Celis at Vocento.

    After the presentations, Felipe Ordóñez will lead a Q&A session.

    Creative Director, Publicidad Comercial Lowe, El Salvador

    Senior Director, International Interactive Advertising Bureau, USA

    Digital Business Manager, Vocento, Spain

    Managing Director, PauteFácil & Founder, Probusiness, Colombia

Thursday, 31. October 2013

  • 9:00

    While the recent tendency for newspaper publishers has been to integrate their digital efforts into their traditional operations, Clark Gilbert has become known for challenging conventional logic. We will hear how he has turned around his company and made one of the most prosperous newspaper businesses in the US, both in print and digital. His presentation will be followed by a debate with Ken Doctor, Marcelo Rech and Gastón Roitberg.

    President & CEO, Deseret News Publishing Company, Deseret Digital Media, USA

    News Industry Analyst and Author, USA

    Director of Journalism, RBS Group, Brazil

    Multimedia Newsroom Managing Editor, La Nación, Argentina

  • 10:30
  • 11:00

    The New Rules of Engagement | Technology is creating dramatic shifts in the media consumption landscape. Advertisers and publishers need to now factor new trends that are changing the way the engage with their audience. Sergio Maria, Director of Large Partners Solution (LPS) Team for Latin America, Brazil

    Clarín WebTV | Such channels are key tools to attract traffic and engage audience on digital platforms. Darío D'Atri will present one of the region's most inspiring cases. Darío D’Atri, Editor-in-Chief, Clarin.com, Argentina

    New ways to engage with your audience | Finding ways to strengthen the bond with your audience, your community and with digital natives is one of the most important priorities in tomorrow’s news organisations. Matthew Sanders, General Manager, Publisher Solutions, Deseret Digital Media, USA

    Director of Large Partners Solution Team for Latin America, Google, Brasil

    Chief Editor of Strategies and New Platforms, Clarín, Argentina

    General Manager, Publisher Solutions Deseret Digital Media, USA

  • 12:30
  • 14:00

    The value of sharing | BuzzFeed has built a global social news platform and young audience by sharing of popular content. Now it is tackling more traditional news content. Is it a prototype for future news organisations? Doree Shafrir will tell us more...

    Social media: new tools, same mission | The June protests that struck Brazil’s largest cities revealed the increasing role that social media platforms are playing in giving voice to the citizens to denounce corruption or abuse. Many criticised the large media companies’ coverage of the protests, accusing them of being part of the “establishment”, and opposing ‘new media’ to ‘traditional media’. But does this dichotomy really exist or are they complementary channels that lead to a same fundamental mission: be a watchdog of democracy at the service of citizens and keep governments accountable? Roberto Dias will present how one of Brazil's major newspapers covered the events.

    Innovative (digital) storytelling | Through data and open journalism initiatives, extensive use of infographics, hiring of developers and even hackers, many newsrooms are embracing innovative projects in order to deliver relevant, attractive, quality content. One of the region's best examples is Gastón Roitberg's team at lanacion.com.

    Executive Editor, BuzzFeed, USA

    Digital Platforms Manager, Folha de S.Paulo, Brazil

    Multimedia Newsroom Managing Editor, La Nación, Argentina

  • 16:00
  • 16:30

    During the 65th World Newspaper Congress, WAN-IFRA replied to one of its members’ most pressing concerns by launching a discussion forum to share experiences and concerns on how content aggregators and search engines affect, in a positive or negative way, their business. Latin American publishers have seen their Brazilian counter-parts take strong stances against Google News, and more recently, Facebook. Ana Busch will share with the audience the recent meausres taken by Brazilian publishers on these key issues for the future of the press. Florian Nehm will provide his insight on this matter from Europe's largest media groups.

    Ana Busch, Director of Digital Committee of the Brazilian Publishers Association ANJ, Brazil

    Florian Nehm, Corporate Sustainability Officer at Axel Springer AG & EU government affairs, Germany (video-conference) TBC

    Director of the Digital Strategy Commitee, ANJ, Brazil

  • 17:30

    Chief Executive Officer, WAN-IFRA, France

Friday, 1. November 2013

  • 9:00

    El Tiempo, headquartersEl Tiempo, headquartersJoin us on November 1 to an exclusive visit to the headquardters of EL TIEMPO. This centenary newspaper was the first one to have an integrated newsroom in Latin América.

    Limited spaces, please confirm attendance to Raquel González by sending an email to eventos@wan-ifra.org indicating your full name, your passport number, the name of the company you work for and your job possition.

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