• Module I: Business Environment and Strategy

26 - 29 September 2011

• Module II: Business System Design

21 - 24 November 2011

• Module III: Change Management and Industry Issues

22 - 26 January 2012

The faculty

CMS SIMI recruits top, internationally known faculty from Asian, European and North American Business Schools. The high academic level combined with specific industry knowledge enriches the learning environment.

Among the faculty you will find:

James Teboul, Senior Affiliate Professor of Operations Management, INSEAD, France

Paul Wang, Associate professor in the Integrated Marketing Communications program at the Medill School of Journalism, Northwestern University, USA

Sandra Sieber, Professor of Information Systems and Information Technology, IESE Business School, Spain

André Wierdsma, Professor Organizing and Co-Creating; Program Director Advanced Management Program, Nyenrode Business Universiteit, The Netherlands

Roger Hallowell, Affiliated Professor of Strategy, HEC School of Management, France

The programme

Module I: Business Environment and Strategy

This module aims at providing you with an in-depth understanding of the changing landscape in the newspaper industry and related media. Participants will have the chance to develop new perspectives of their own business and its environment, based on a set of practical tools and frameworks. Multi-company groups will be formed to start working on a set of topical issues from the idustry.

Module II: Business System Design

This module focuses on how to establish and sustain an innovative mindset throughout the organisation and on how marketing strategies can support the overall strategy. Case studies will illustrate how technology is changing the way information is delivered and the major transformational changes the media industry is witnessing right now.

Module III: Change Management and Industry Issues

This module equips participants with best practices for changing the organisation. Focus will be put on how managers can handle the dilemma between the need for stability and the necessity to constantly change and innovate. It will be an eye-opener to the challenge and ambiguity you are always up against when dealing with people. The programme is closed by the conclusion of the work on the industry issues culminating in a presentation to the class of all these issues.

Your benefits

• Learn to design and implement strategic initiatives
• Design a strategy for a selected business unit of the sponsoring company
• Implement the strategy to deliver bottom-line impact
• Develop an understanding of major industry issues
• Build a broader professional network within the industry
• Earn a diploma

Key factors in the learning

• Intensive participant contribution
• Involvement of internationally renowned faculty from leading business schools, universities and advisors to industry
• Discussion of cases that are relevant to the industry
• Anchoring of home company assignments in the sponsoring company
• Multi-company group work on key industry issues

Who should attend?

Leaders is designed for senior managers in the media & newspaper industry who need to develop an understanding of the future strategic options in the industry and implications of these. It is integral to the success of the programme that participants consist of senior members of the editorial departments, executives from the advertising, marketing, production and finance departments as well as those involved in electronic media.

Participation will be limited to about 36 participants to facilitate fruitful in-class discussions, advice and feedback.

Since the first programme in 2000, over 200 senior executives from more than 80 leading newspaper companies in United States, Europe, Africa and Asia have attended the programme.

See Leaders participants statistics 2000 - 2008, click here.

For further information, click here