This programme for Media Executives focuses on understanding the industry; what drives change and how to keep pace. The programme introduces participants to innovative strategising and thinking in the media business.
The programme consists of four modules (16 days) extending over six months and is developed and taught by an internationally renowned business school faculty with media specific knowhow and top executives from some of the most innovative media companies.

Participants profile:
The programme is designed for senior managers in the media and entertainment industry. The application process includes an interview with each applicant and an assessment of the group's total commitment and competencies.

Key benefits:

• Acquire competencies to create winning business development strategies in the media industry

• Take advantage of the new digital technology
• Explore disruptive business models in the media industry
• Unleash your unique strengths and potentials in personal communication and leadership
• Manage change in organisations
• Expand your network with other media executives
• Learn from other parts of the media industry

Dates and Locations:
MODULE 1: 10-13 November 2013, Copenhagen
Setting the scene: Strategy, market and industry understanding

MODULE 2: 14-17 January 2014, London
Innovating products, processes, and experiences

MODULE 3: 17-20 March 2014, Copenhagen
Realising integrity: Personal leadership and executive communication

MODULE 4: 19-22 May 2014, Copenhagen
Change Management

The principal partner of this programme is CBS-Executive. Visit cbs-executive.dk/media for further details and application.