World Association of News Publishers


Amanda Zamora

Amanda Zamora

Senior Engagement Editor, ProPublica, USA

Amanda  has been senior engagement editor at ProPublica since July 2012. She’s been instrumental in launching several innovative journalism projects like “Get Involved”, a platform through allowing readers to provide information and stories on a specific issue, and “Free the Files”, a collaborative data project where readers crowdsourced documents to create a digital database of political ads. She defends the concept of “participation metrics”, which focuses on discussion participation, shared stories and subscriptions to their networks. Amanda will explain how ProPublica has successfully optimised the use of social media tools like Facebook, LinkedIn and Twitter, and actively involved their digital audience at the heart of their journalistic work.

Previously, she spent more than eight years as a digital producer and editor at The Washington Post, leading the site's election coverage as national digital editor in 2012. She led digital coverage on the metro, foreign and investigative desks before serving as the Post's first social media and engagement editor from 2010 – 2011. Zamora began her journalism career at the Austin American-Statesman as an editorial aide and reporter. In 2009, she helped launch the Huffington Post Investigative Fund, a nonprofit news site based in Washington, D.C. She is also a previous Knight Digital Media Fellow with the Kiplinger Program in Public Affairs Journalism.

You can follow her on twitter at @amzam and check her latest interview with the Nieman Lab here:

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