In her tenth year leading the digital strategy of top European newspaper Bild, Donata Hopfen gets some complicated new challenges. The first is that Bild.de will introduce paid content in 2013. The second is that Bild.de won the contract for the exclusive licensing rights to the national football league highlights for web-TV and mobile terminal devices in April, starting with the 2013/2014 season. Bild has tried every opportunity in the past years to expand digital offering on all platforms and next year will definitely open new perspectives.