Marco started working in Mexico for Certifica.com and took part in the process leading to the company's acquirement by comScore in 2009, joining web analytic metrics (cookies) with statistical measurements of online panels (demographics). He's done consultancy work for agencies, media and advertisers, helping them achieve successful digital strategies.

In Peru, he has actively promoted the use of new technologies for measurement of mobile apps, videos and in particular, the renowned Making Measurement Make Sense (3MS) initiative, that establishes "visiblitity" as one of the key variables of online advertising.