Mark Forster is a serial entrepreneur, investor, and digital space veteran. Before founding Adello, Mark co-founded several companies, including Onemotion, a mobile marketing development company, which was acquired by Goldbach. Before, Mark assumed general management positions at Minick, pioneer in interactive mobile applications, and Masterfoods, leading consumer goods company. Mark is regularly invited to speak at digital events and universities about mobile and its future. Mark holds an MBA from the University of St. Gallen in Switzerland. Adello is a leading European programmatic media-buying platform for mobile advertising. Customers include large agency networks such as GroupM and leading mobile SSP’s such as Smaato. The company holds many awards including Gartner’s «Cool Vendor in infrastructure and Big Data for 2012», IAB Switzerland‘s «Digital Marketer of the Year 2013», IFJ‘s «Swiss Top100 Startup Award 2012» and CRN‘s «Big Data 100 for 2012». The company was founded in 2008 and has operations in the US, UK, Switzerland, Germany, Poland, Austria, and Hungary.