Martin has co-founded the shopping platform APPRL that enables digital publishers to add a new revenue stream by integrating commerce into their content, through super simple tools. Prior to founding APPRL, Martin has for example been the digital strategy director at DDB Stockholm, Innovation Director at Thinkable, and has worked as a strategic consultant with brands like Ericsson, Volkswagen, Electrolux, Sony Music as well as co-founding a social network in Dubai.  APPRL enables digital publishers to add a new revenue stream by integrating commerce into their content, through super simple tools. For example a site can create a shop in a couple of minutes, tag their pictures with products etc, all with products from the online stores connected to APPRL.