Petteri heads Enreach’s strategy development and marketing globally, and leads the company’s mission of refining and applying publishers’ data to increase premium advertising revenues. He has 10 years of experience in mobile and internet technologies, and has focused his career at the intersection of strategy, sales and marketing. He loves the thrill of new disruptive technology that has industry redefining implications. Petteri has previously held sales & marketing, global business development, and management team positions at Sumea, Digital Chocolate, Leiki, and Rovio – which he also co-founded.   Petteri holds a MSc degree in Telecommunications Management from Helsinki University of Technology, where he has also established and taught award-winning graduate and postgraduate courses in high technology entrepreneurship and venture management, whilst himself taking a break from startup life and working on his doctoral dissertation.