World Association of News Publishers


Sarah Sampsel

Sarah Sampsel

Director - Digital Strategy, The Washington Post, USA

 

Sarah Sampsel is the Director of Digital Strategy at The Washington Post. She oversees design, newsroom initiatives and new products and is currently leading a rethink of The Post's web platforms. Sarah recently relocated to New York City to expand The Post's design and development office. She and her team are responsible for the UX strategy and design of all The Post's digital offerings as well as coming up with new innovative methods of storytelling and presentation across platforms. Prior to this, she served as the Director of Digital Design where she built and managed an innovation-focused team of 10 amazing designers, technologists and journalists. In addition to her role at The Post, she has taught web design classes at George town University.

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