WAN-IFRA Italia 2015
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Title
WAN-IFRA Italia 2015
Date and Location
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17 Jun 2015 - 18 Jun 2015BolognaItaly
Programme
Wednesday, 17. June 2015
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12:00
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13:00
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13:20
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13:40
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14:00The Italian market: challenges and opportunities
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14:00
2014 was a transition and stabilization year for the italian advertising market. Looking at the medium-to-long term trends, may we expect the beginning of the recovery?
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14:20
Economic crisis, structural changes and new technologies are causing a decline in advertising investments and a budget redistribution between media. Which are the strategies of the “Concessionarie” to create synergies and greater efficiency in the processes and to find a “complicated balance”?
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16:00
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16:20Products, channels, newsrooms // Follow the readers
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16:20
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16:45
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17:05
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17:20
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17:40
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18:00
Thursday, 18. June 2015
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9:30
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9:30
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10:00Panel discussion with solution providers
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11:00
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11:20News customizing on the printed newspaper
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11:40Integrating business units
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12:00
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12:20
Author information
WAN-IFRA General Contact
WAN-IFRA | Frankfurt/M., Germany
Phone: +49.69.240063-0
E-Mail: info@wan-ifra.org
Speakers
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Giuseppe Andretta
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Raimondo Zanaboni
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Xavier Ferguson
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Domenico Ioppolo
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Alessandro Serrau
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Maurizio Scanavino
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Dario De Cian, CSQ
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Davide Mondo
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Isabella Splendore
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Paolo Salvaderi
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Gianni Paolucci
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Massimo Martellini
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Pedro Antonio Iglesias
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José Luis Peregrina
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Claudio Calzana
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Massimiliano Marinoni
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Fabrizio Carotti
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Manfred Werfel
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Alberto Di Giovanni
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Nick Tjaardstra
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Ivan Ranza
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Massimo Ghedini
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Roberto Bernabò
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Claudio Rossi
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Flavio Zuin
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Marco Cancelliere
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Paolo Polidori
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Matteo Montan
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Sergio Vitelli
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Salvatore Curiale
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Massimo Colombo