Introduction

This two-days course covers both the mindset and skills needed to produce truly compelling digital-first content. Do you know your SEO from your CMS? How about your social web from your semantic web? 

Great articles on the web are about much more than words. As well as reading well, you need to make sure the story looks good, is optimized for search engines and attracts attention when shared on social networks.

The course will demonstrate how you can adapt the valuable skills you already have to the digital world, while integrating new content types into your work.

Course Outline

 * Content Curation, planning digital content

 * Finding readers

 * Difference between flow and evergreen content

 * Advice on web layouts

* SEO

 * Digital headlines, differences with print

 * Making content shareable

 * Storytelling techniques in digital media

 * Characteristics of stories that engage viewers in digital/social media

 * Writing clearly and concisely for digital media