Digital Media Europe 2011 Conference Summaries
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Here is what they're saying at the Digital Media Europe conference.
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2011-04-13 17:41What if you invented a newspaper today without the legacy of 400 years of newspapers? That was the challenge of News+, a Bonnier iPad publication that bills itself as "beginning where newspapers leave off." Read more ... -
2011-04-13 17:38In a presentation that was intended to provide insight into how to succeed on the iPad, Morten Holst decided that a bigger view was necessary. Read more ... -
2011-04-13 15:55One month after launch, the iPad-only magazine Project is the best-selling paid app in the world. Read more ... -
2011-04-13 15:53Tablets aren't for all advertisers, says Daniel Rosen, Managing Director of the Mobile Division of the AKQA agency in the United Kingdom. But it's really good for some of them. Read more ... -
2011-04-13 15:51Publishers can be forgiven if they're a little wary when Google says it wants to help them, given the mixed blessing that free distribution of their content by Google has given them. Read more ... -
2011-04-13 13:30When it comes to launching a newspaper app, the first priority is to define your target group and understand their desires, says Romanus Otte, General Manager of Welt Online in Germany, which produces the country's most leading news app. Read more ... -
2011-04-13 13:28The tablet phenomenon is so new, it's full potential for news storytelling is not yet realized. Read more ... -
2011-04-13 11:18The French financial daily Les Echos was one of the first to launch its content on e-readers, doing so since 2007. Its experiences are relevant for tablets today. Read more ... -
2011-04-13 10:41The way the internet has changed in the past 10 years provides an indication of how the new business of tablet applications will also change, says Nic Newman, Managing Director EMEA and Head of Strategy for TigerSpike, opening the "iPad and Tablet Day" at the Digital Media Europe conference in London. Read more ... -
2011-04-13 10:40As part of their actions to observe World Press Freedom Day, newspapers can make some new mobile phone connections with youth. Read more ...
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