Summary

The American newspaper industry has recovered from the shock of the recession. Realism ruled over the annual ANPA/TEC exhibition for the newspaper industry which was held the beginning of June in Atlanta, Georgia. There was neither the in earlier years prevalent enthusiasm to purchase nor the depressed atmosphere of last year. Even the American newspaper association showed new self confidence in Atlanta. Under the leadership of its new president, Cathleen Black, the former ANPA merged with other organisations of the newspaper industry, mainly the Newspaper Advertising Bureau (NAB). The newly formed Newspaper Association of America (NAA) is to represent the interests of newspapers especially on the political front. Newspapers are weary of the competition coming from the telephone companies for audio and videotext services. Thanks to the American infra structure, most newspapers consider this sector a rather lucrative business for themselves. This new technology was also on display in Atlanta. In the halls new announcements were relatively sparse. In the printing press sector you had to make inquiries or listen to the presentations of the "breakout sessions" if you wanted to find out what was under development or where the road of printing press construction would lead. The exhibition booths displayed only well known equipment - no signs of 6-plate wide presses, new concepts for keyless inking systems, fully automated reel handling equipment or "computer-to-press" developments. More displays could be found in the mailroom sector, where development has been set in motion due to the growing demand for individually tailored newspaper distribution, i.e. finely zoned distribution. The mailroom turns into a targeting room. In brief: those who want to know which trends the newspaper industry is following, cannot afford to miss shows like ANPA/TEC or IFRA ‘92 in Geneva in October.