The tailored newspaper
The tailored newspaper
Price
- For non-members: 150 EUR
- For WAN-IFRA members: Free
Download
Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Reports are available for purchase. Please use the contact information at right.
Summary
As readers and advertisers are seeking more relevance, more efficiently, publishers must tailor their newspapers to differing communities of interest and geography. The tailored newspapercan provide better targeting, greater flexibility and improved cost and operational efficiencies. How are publishers exploiting the latest technologies, to satisfy readers’ and advertisers’ needs? How can you tailor your newspaper toward greater revenues and reduced costs?
- Date:
- 2001-11-09
- Language:
- English
- Type:
- SFN Report
- Number:
- 1
- Author:
- Shaping the Future of the Newspaper
Contact information
WAN-IFRA Research
Phone: +49-6151-733 742
E-Mail: research@wan-ifra.org