World Association of News Publishers


The tailored newspaper

The tailored newspaper

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  • For non-members: 150 EUR
  • For WAN-IFRA members: Free

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Summary

As readers and advertisers are seeking more relevance, more efficiently, publishers must tailor their newspapers to differing communities of interest and geography. The tailored newspapercan provide better targeting, greater flexibility and improved cost and operational efficiencies. How are publishers exploiting the latest technologies, to satisfy readers’ and advertisers’ needs? How can you tailor your newspaper toward greater revenues and reduced costs?


Date:
2001-11-09
Language:
English
Type:
SFN Report
Number:
1
Author:
Shaping the Future of the Newspaper

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-03-01 11:57

WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...