WAN-IFRA

World Association of News Publishers

Successful CRM

Successful CRM

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  • For non-members: 150 EUR
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Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
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Summary

Customer Relationship Management (CRM) has been described as the most powerful marketing tool of the millenium. But what are the benefits for publishers? What are the traps to avoid? This reprt offers a step by step guide to implementation across the newspaper organisation, from the newest subscriberto the newsroom.

Date:
2002-03-04
Language:
English
Type:
SFN Report
Number:
2
Author:
Shaping the Future of the Newspaper

Tags

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-03-01 13:41

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WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...