WAN-IFRA

World Association of News Publishers

Added Value Advertising

Added Value Advertising

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  • For non-members: 150 EUR
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Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
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Summary

Newspapers are under pressure to deliver results for advertisers more than ever before. They need to demonstrate that their medium works harder and faster than other media. And they need to augment their advertising packages with complementary services such as events, sales promotion, leaflets, direct marketing, to bring the advertiser ever greater value and results.

Date:
2003-03-14
Language:
English
Type:
SFN Report
Number:
2.2
Author:
Shaping the Future of the Newspaper

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-03-02 17:58

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WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...