Summary

All newspaper publishers need a reliable printing house capable of producing its newspaper every day, and more often every night. A newspaper printing house is very capital- intensive. The downturn in the advertising market is causing major problems in many countries and suddenly publishers are discovering that their products are expensive to produce. They wonder what they can do in order to bring down costs. The printers are burdened with huge investments they have to somehow amortize. The days are gone when a publisher just told his printer that he wanted him to be able to print so many pages, mainly with 4 colours, with so many sections and in just 3 or 4 hours without asking any questions about the price. The possibilities of reducing costs by printing for others are sometimes endangered by the closing or collapse of these newspapers. Furthermore, on the semi-commercial market, the prices are very low due to severe competition. For all these reasons it is essential to have tools which enable us to calculate production costs quickly and thoroughly. The present report enables us to do just that. It is also a convenient tool for analyzing different scenarios before making an investment.