Free dailies: Past or future?
Free dailies: Past or future?
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- For non-members: 150 EUR
- For WAN-IFRA members: Free
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Summary
Whether they are for commuters or home delivery, free dailies offer a very real threat to publishers of paid-for newspapers. And a very real opportunity. This report examines the business model for the free daily and the best strategies to pursue when dealing with the threat.
Author
Mitko Dimitrov
Date
2011-03-08 14:53
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