WAN-IFRA

World Association of News Publishers

Pricing Strategies

Pricing Strategies

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Summary

Pricing is a key strategic tool in the battle for increased circulation. Different practices adopted around the world can be utilised to increase reader loyalty and profitability

Date:
2006-05-29
Language:
English
Type:
SFN Report
Number:
5.6
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 13:26

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WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...