WAN-IFRA

World Association of News Publishers

The Power of Local Focus

The Power of Local Focus

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Summary

The definition of “local” has morphed beyond a geography-based concept for newspapers around the world. Changing market forces have propelled the local newspaper market into a new strategy focused on the “Four Ns” – Newspapers, Neighbours, Niches and Networks

Date:
2007-05-11
Language:
English
Type:
SFN Report
Number:
6.4
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 13:09

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