WAN-IFRA

World Association of News Publishers

Stratégies de Tarification

Stratégies de Tarification

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Summary

La tarification est un outil stratégique essentiel dans la lutte pour augmenter la diffusion. Différentes pratiques adoptées dans le monde entier peuvent être utilisées pour renforcer la fidélité des lecteurs et la rentabilité de l’entreprise

Date:
2007-10-26
Language:
French
Type:
SFN Report
Number:
5.6
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 13:28

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