Summary

How would you like a means of exploring ultra local news and (very) niche publishing markets without having to invest signifi cant time, resources, or money? What if you could then automate that process so that generating copy, aggregating content, publishing, and distribution all simply took care of themselves? If advertisers could be left to place their own ads and the content providers got an equitable share of the profits? All automatically. And what if the end result was either online or hard copy just as the target market wants? That’s the premise of Printcasting, a technology aimed at bridging the online/offl ine divide, exploring new publishing sectors, and turning an honest buck in the process.