WAN-IFRA

World Association of News Publishers

Building Relationships with Advertising Agencies

Building Relationships with Advertising Agencies

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Summary

Advertising agencies and newspapers are intertwined and interdependent. How can they build a mutually beneficial relationship under a yin-yang scenario?

Date:
2009-01-13
Language:
English
Type:
SFN Report
Number:
8.2
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 12:10

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