Summary

A mojo is a mobile journalist, someone

who reports with a mobile phone. This

innovative form of newsgathering has

spread around the world since late 2007

and offers major opportunities for newspapers.

Breaking news drives traffic to

newspaper web sites, especially news

with video, still images and audio. A

reporter armed with a mobile phone and

a fast connection can get multi-media

breaking news onto a newspaper’s web

site within minutes of an event being

reported.

This report describes the spread of

the mojo, details what newspapers can

learn from best practices from around

the world, and discusses the options

available to newspapers. It also considers

how some media organisations are

attracting valuable content from their

many audiences who also carry mobile

phones (sometimes referred to as audience

generated content), and ways to

make money from mobile innovations.