WAN-IFRA

World Association of News Publishers

Publishing to Targeted Audiences

Publishing to Targeted Audiences

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  • For non-members: 150 EUR
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Summary

A portfolio strategy that includes print and digital publications aimed at segments such as age, gender, ethnicity, location and special interests has a promising future for newspaper companies worldwide

Date:
2009-10-20
Language:
English
Type:
SFN Report
Number:
9.1
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 11:58

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WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...