Summary

NOTE: Media Development reports are available also to non-members, free of charge. Please click here to download the report or here for more information about Media Development.

The content of this report is based on a series of interviews held on-site in Uganda, Kenya and South Africa in February and March 2011. The aim of this report is to provide a comprehensive guide for Sub-Saharan media companies looking into the mobile channel. The typical reader is a media manager who needs to understand the overall opportunities and challenges in the market today and in a foreseeable future to be able to make up his or her mind on how to take mobile further in their own organisation.